Why EBD

INDIA ECOMMERCE EXPO (IEE) Grow, Invent, Value Ecommerce (GIVE)

If you are E-tailing organization then you need to see what % of your business is through – Your own ecommerce portal and Other online market place. If the major business is through online market place then growth for your organization can happen by increasing traffic to your own ecommerce portal through an Ecommerce event.
Apart from Digital Marketing for building traffic on to your ecommerce portal, some of the major ways of doing it can be by participating in an Ecommerce B2B and B2C Exhibition physically and displaying your products to the other business community in the online space. This can lead to Cross advertising & fertilization with other business Being part of Shop in Shop in the online space. Being part of the comparative pricing portals and preferences in the online space. Displaying your products to the end customer as this can be the only retail outlet. This will also help in being visible to the visitors, the offline players or brick and mortar companies in the same segment for collaboration and tie ups. The above interventions through the exhibition can help in increasing the traffic in your own ecommerce portal. This when dovetailed with exact profiling of the target customers and their buying habits using technology and analytics can have a multiplying effect in increasing your revenues.
You should exhibit your products in an Ecommerce B2B expo – To show your products to other business community in the online space for synergies To be visible to other businesses for cross advertising & fertilization To be visible to Shop n Shop /comparative pricing / other market place For Branding To tap in more potential B2B options within two days under one roof. To tap in more vendors and suppliers You should exhibit your products in an Ecommerce B2C expo – a) To show your products to the end customer as a physical retail outlet. For Branding
You should exhibit in an Ecommerce B2B expo – To tap in more merchants from across the country and abroad To be visible to other businesses for cross advertising & fertilization To be visible to comparative pricing organizations For Branding To tap in more potential B2B options within two days under one roof. To tap in more vendors and suppliers
You should exhibit in an Ecommerce B2B expo – To tap in more merchants from across the country and abroad To be visible to other businesses for cross advertising & fertilization To be visible to comparative pricing organizations For Branding To tap in more potential B2B options within two days under one roof. To tap in more vendors and suppliers
You should exhibit in an Ecommerce B2B expo – To tap in more online business & Brick and Mortar organizations. For Branding To tap in more potential B2B options within two days under one roof. To tap in more vendors and suppliers
By exhibiting your products / services in the expo – You become visible to the other vendors who can have a tailor made solution to help in improving the customer experience there by helping in customer retention. By looking into the best practices being done by organizations not only in India but also abroad. By exploring new ways of doing analytics and thereby helping you in decision making. By looking into the new technology trends which can help in improving the customer experience and retention.
You can interact with the technology organizations and geeks in the community lounge to understand the latest technology trends. Based on which you can go through a Technology evaluation process for future implementation linked to your growth plan.
Online Ecommerce organizations looking for funding options should exhibit with their products / services To be visible with their products / services to the funding community To go through the due diligence for the funding options To go through the technology evaluation process for sustainability and growth To evaluate customer experience and retention for the their products & services To be part of the community lounge for funding options.
Any online ecommerce organization operating outside India and wanting to get into the Indian market should use this B2B ecommerce expo platform – To analysis the India online market opportunity As a launch pad As a platform for interaction / acquaintances with other ecommerce players for alliances
If you are already in the business of ecommerce and you come in as a visitor then – You loose the opportunity to meet the other visitors who can be your potential customers / alliances Your products / services are not visible to the visitors / exhibitors. You loose the opportunity of branding to a large ecommerce fraternity within 2 days under one roof. You loose the opportunity to understand the latest trends in technology/ analytics / customer experience & retention which is part of the community lounge. You loose the opportunity to look into the funding options and be visible to the Funding community in the community lounge.
If you are already in the business of ecommerce and you come in as a visitor then – You loose the opportunity to meet the other visitors who can be your potential customers / alliances Your products / services are not visible to the visitors / exhibitors. You loose the opportunity of branding to a large ecommerce fraternity within 2 days under one roof. You loose the opportunity to understand the latest trends in technology/ analytics / customer experience & retention which is part of the community lounge. You loose the opportunity to look into the funding options and be visible to the Funding community in the community lounge.